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Digital Rights Management(DRM)

In today’s era of Enterprise Mobility and Smart world, the importance of Security grows higher. From past few years massive growth of OTT content such as Netflix, Amazon Prime, Spotify, Audio, Video, E-books and games — the main problem strikes to everyone is “Piracy” its been a huge problem everywhere. Constancy increase in number of options hitting in today’s market such as 4K, UHD, HDR — piracy is also increasing simultaneously [1]. Industry bodies taking this ramification as a serious threat and came up with an action of plan to secure it with comprehensive recommendations of content security and requirements for distributors, service providers, and OTT licensees to gain access of content control.

In this article we discuss about the DRM technologies and OTT content providers.

Importance of DRM:

DRM is extensively used by Content producers or providers especially in the field of Broadcast Industry

Despite the evolutions of TV and Internet, the basic question strikes to the mind of the people in the industry is “why to invest the money in the OTT content protection" — With such an investment it extends content providers ability to manage and monetize the content and oversee the threat if content is stolen [5]. However, in spite of many quick approaches available in today’s market, threats are at high level while using the low-level services to secure multiple platforms.

How DRM can be beneficial and profitable to them.

Video Content providers or producers specially talking about broadcasters they can use DRM to limit their audiences by setting the geographical location, so that it can be played only on a device who Paid to watch the videos.
By this way the content can’t be pirated or hacked from DRM as it uses token and key system. By this the video can be streamed on device and it makes profitable to the provider.

Working with a DRM provider who’s experienced to manage, monitor and responds to risks will keep CP’s secure, satisfied and monetized.

The content digitization has challenged traditional copyright laws on two. First case is, it has almost a reproduction at a cost—free level & distribution of digital content in a large span. Second is content can be mixed with other contents to produce a new works which in terms called as hacking or as a privacy issue to the content which has been produced by the original content providers.

If you have a plan of deploying the content from any content producers for example any Hollywood or Bollywood or any individual content provider, force to use DRM to protect content, it needs to be encrypted which means you must go through the multiple DRM technologies. It provides you control on how your content can get consumed and in which way. If you must reach maximum number of devices you need to opt for multiple DRM’s in Parallel

There are four key components which enables in the process of DRM, Digital rights to manage, Encryption, License Management, and DRM- Enabled client

Digital Right Manage: It has a broad range of plans, for example Purchase, Subscription, rental, gifting, and playback on the single and multiple platforms which includes sideloading, streaming and downloading. It furnishes the playback with a security against playing in HDMI output’s or similar devices.

Encryption: It make's sure the content is protected with encryption before or during the transfer is going to happen.

License Management: It requires a DRM platform for any issuances and requests of licenses.

DRM Enabled Client: The DRM needs a client or player which is capable of DRM and can liaise with the platform of DRM which uplifts the restrictions of software and hardware playback. In general computers and notebook playback’s DRM needs an existing plug in to communicate and play the content in necessary device. In present day scenario the broadcast industry or in general the industry is updating or moving from a plug-based DRM to browser-based DRM where the DRM is integrated in browser with Media source Extension and Encrypted media extensions.

Having a robust DRM system ensures that a wide variety of the highest-quality audio and video content is made available to consumers.